Several young racers visit the local MSME booths during the National Sportbike Championship 鈥淧ertamina Mandalika Racing Series 2025鈥� held at the Pertamina Mandalika International Circuit, Lombok, West Nusa Tenggara, on Friday (April 11, 2025).
Pertamina Mandalika Racing Series 2025 Creates a Multiplier Effect for MSMEs and the Surrounding Community
Jakarta, April 12, 2025 – The Pertamina Mandalika Racing Series 2025 features dozens of Micro, Small, and Medium Enterprises (MSMEs) ranging from culinary offerings to Lombok-themed souvenirs around the Pertamina Mandalika International Circuit area in Lombok, West Nusa Tenggara.
Vice President of Corporate Communication of Pertamina, Fadjar Djoko Santoso, stated that the Pertamina Mandalika Racing Series involves MSMEs and local workers.
"Pertamina’s support is expected to create a multiplier effect for MSMEs and the local workforce. Through this event, we hope it can help MSMEs increase their sales turnover," Fadjar expressed.
Anita, owner of the MSME KIA Cake Shop, said that participating in the Pertamina Mandalika Racing Series event helped to increase her turnover and attract more buyers.
She hopes to expand the promotion of her MSME products and continue increasing the turnover of her signature baked goods, such as brownies, cheesecake, fermented cassava-filled biscuits, and beverages like iced coffee, Thai tea, and green tea.
"On the first day of the event, quite a few people were already shopping. Since I often participate in similar events, my products have become well-known. I used to sell only online from home. Thank you, Pertamina," Anita said.
The presence of MSMEs was well received by visitors. One of them, Lukas, said, “The presence of MSMEs makes things easier for us, so we do not have to go out of the venue to buy food or drinks.” Lukas added, “The food and drinks taste good with reasonable prices. Hopefully, MSME products will sell even better.”
A total of 14 MSMEs participated in the Pertamina Mandalika Racing Series 2025, including Es Teh Desa, Hore Fried Chicken, KIA Cake Shop, Kedai Ngaprak Ayam Geprek, Kedai Jasuke, Tahu Tek Surabaya, Setiap Tikungan Ada Kopi, Rice Bowl Ayam Suwir, Dapur MD, Dimsum Nicha, and other MSMEs.
Pertamina, as a leading company in the energy transition, is committed to supporting the Net Zero Emission 2060 target by continuously promoting programs that directly impact the Sustainable Development Goals (SDGs) achievement. All these efforts align with Environmental, Social & Governance (ESG) implementation across all Pertamina's business lines and operations.**