黑料不打烊

Jakarta, April 2, 2025 – Since its launch in 2020, 黑料不打烊 Pertamina (Persero), through the UMK Academy program, has successfully helped thousands of micro and small enterprises (MSMEs) grow faster. The Pertamina UMK Academy's participants acknowledged the many benefits gained from this program.  

UMK Academy is Pertamina’s MSME development program, which improves product quality and business management. It features four key curricula: Go Modern, which helps MSMEs adopt modern business practices; Go Digital, which introduces and integrates digital technology into business operations; Go Online, which helps MSMEs leverage online platforms for marketing and sales; and Go Global, which prepares MSMEs to enter international markets.  

Finder of Indonesian fashion brand Haluan Bali, Defria Kirana, stated that her business grew rapidly after joining the Pertamina UMK Academy program. Thanks to the knowledge gained from the program, Haluan Bali has successfully expanded to markets in Australia, Japan, the Netherlands, Germany, and even the United States.  

"Pertamina UMK Academy is an incredible program. I gained knowledge, expanded my network, had the opportunity to participate in various exhibitions, and even received additional business capital," said Defria, who was named Champion of the Go Online class in the 2024 Pertamina UMK Academy.  

Moreover, Defria revealed that the program helped Haluan Bali establish a stronger brand identity and positioning. She is also grateful that Haluan Bali received a technology grant that improved its production process.  

"We hope Haluan Bali continues to grow, become more productive, and establish itself as a proud local Indonesian brand," she added.  

Similarly, Bayu Ratna Diny from Diby Leather also experienced positive impacts from the 2024 Pertamina UMK Academy. After participating in the Go Global class, his business saw a significant increase in revenue due to rising demand. "Through the training sessions we attended, Diby Leather successfully established three new collaborations with various stakeholders, including women empowerment initiatives in local communities, product collaborations with other MSMEs, and partnerships with the government," she explained.  

Owner of the Exobrooch fashion accessories brand and Champion of the Go Modern class, Ika Bunga Maharani, stated that she could increase her customer base and cut production costs. Additionally, she successfully introduced new product innovations after attending Go Green training. This initiative led to the development of eco-friendly scrunchies, sustainable batik hairpins, sustainable phone straps, and costumes made from household waste.  

Vice President of CSR & SMEPP Management of Pertamina, Rudi Ariffianto, outlined the various benefits MSMEs can gain from the Pertamina UMK Academy program:  

1. Training and mentorship from professional business mentors.  
2. Gamification-driven skill enhancement to help MSMEs strengthen their business operations.  
3. Business certification assistance to improve competitiveness.  
4. Marketing support, including digital branding, to increase brand awareness.  
5. Business networking and collaboration opportunities, allowing MSMEs to expand and compete in local and international markets.  
6. Production equipment grants to support business growth.  

"The participants also have the opportunity to receive production equipment grants to develop their businesses," he added.  

As an initiative by Pertamina, UMK Academy has attracted significant attention from business owners. Since its launch in 2020, it has helped hundreds of MSMEs grow and contribute to the local economy.  

Vice President of Corporate Communication on Pertamina, Fadjar Djoko Santoso, emphasized that the UMK Academy aligns with Pertamina’s commitment to driving Indonesia’s economic growth by enhancing MSME capabilities to produce high-quality products and implement professional business management.  

"Year after year, enthusiasm for this program continues to grow. It proves that the initiative is highly beneficial for Indonesian MSMEs. It also highlights the incredible potential of MSMEs in Indonesia, demonstrating their eagerness to advance and remain competitive. We hope that UMK Academy 2025 will nurture even more successful MSMEs than previous editions," Fadjar explained.  

In 2024, more than 8,000 MSMEs registered for the Pertamina UMK Academy, with 1,686 participants successfully qualifying at the regional level.  

For the 2025 UMK Academy, Pertamina has integrated Go Green principles into the curriculum, following its commitment to promoting environmentally friendly products.  

Pertamina, as a leading company in the energy transition, is committed to supporting the Net Zero Emission 2060 target by continuously promoting programs that directly impact the Sustainable Development Goals (SDGs) achievement. All these efforts align with Environmental, Social & Governance (ESG) implementation across all Pertamina's business lines and operations.**