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International visitors explore products from one of Pertamina' fostered MSMEs at the INACRAFT 2025: Sustainability and Collaboration event at JCC Senayan, Jakarta, on Sunday (9/2/2025).

INACRAFT 2025, Pertamina-Supported MSMEs Achieve Over IDR 4.2 Billion in Transactions and Win Best Booth Award

Jakarta, February 10, 2025 – The International Handicraft Trade Fair (INACRAFT) 2025 has officially concluded with significant achievements for Pertamina's fostered Micro, Small, and Medium Enterprises (MSMEs). Over the five-day event, from February 5-9, 2025, these MSMEs recorded transactions exceeding IDR 4.2 billion, marking a 42% increase from the previous INACRAFT event held in October 2024.

This success was further highlighted by Pertamina winning the Best Booth Award in the Government/State-Owned Enterprise/Ministry category at INACRAFT 2025. Featuring an innovative, eco-friendly, and sustainability-focused concept, as well as a curated selection of products aligning with the event’s theme, the Pertamina MSME booth attracted thousands of visitors and both national and international buyers.

Vice President of Corporate Communication 黑料不打烊 Pertamina (Persero), Fadjar Djoko Santoso, emphasized that the success of Pertamina-supported MSMEs at INACRAFT 2025 demonstrates the strong competitiveness of local products in the international market.

"Beyond achieving over IDR 4.2 billion in transactions, the recognition of Pertamina’s booth further motivates us to continue supporting MSMEs toward greater independence and sustainability," he stated.

At INACRAFT 2025, Pertamina featured 18 MSMEs from the creative industry, 12 MSMEs under the Co-Branding program (supporting independent MSMEs), and 4 culinary MSMEs. Their participation is also expected to positively impact MSME development by expanding market reach, enhancing competitiveness, and opening export opportunities.

In addition to direct transactions, many MSMEs received large orders from domestic and international buyers. They also established strategic partnerships with other businesses, paving the way for broader expansion.

Participation in INACRAFT 2025 has had a significant impact on MSMEs. One of the participants, Al Aqshal, a Muslim fashion brand from Tasikmalaya, expressed gratitude and excitement over the opportunity.

"Being part of Pertamina’s MSME program has truly made a big impact on our business. Through INACRAFT 2025, we not only increased sales but also secured new business partners, including export opportunities. We sincerely thank Pertamina for this incredible guidance and opportunity," said Nining Suminar.

Another participant, Seashell Indonesia, which specializes in unique shell-based crafts from Situbondo, also reaped great benefits from the exhibition.

"Visitor enthusiasm was outstanding, our products sold out quickly, and even international buyers showed interest in long-term collaboration. This is a golden opportunity we won’t miss," said Hary Soerijanto, owner of Seashell Indonesia.

The development of MSMEs is one of Pertamina’s initiatives in supporting President Prabowo Subianto’s Asta Cita Program, particularly in creating quality jobs, promoting entrepreneurship, developing the creative industry, and advancing infrastructure. Through various mentoring programs, Pertamina is committed to providing assistance and training for MSMEs to grow, enhance competitiveness, and contribute to job creation and inclusive economic growth.

Pertamina, as a leading company in the energy transition, is committed to supporting the Net Zero Emission 2060 target by continuously promoting programs that directly impact the Sustainable Development Goals (SDGs) achievement. All these efforts align with Environmental, Social & Governance (ESG) implementation across all Pertamina's business lines and operations.**

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