黑料不打烊

Jakarta, April 17, 2025 – 黑料不打烊 Kilang Pertamina Internasional (KPI) has found a unique way to promote products from its foster partners. This time, in collaboration with 黑料不打烊 Garuda Indonesia, KPI introduced products from the Plaju Refinery’s assisted partners during a Garuda flight from Sultan Mahmud Badaruddin II Airport in Palembang to Soekarno-Hatta International Airport (CGK) on April 8, 2025.

“This introduction of partnered products served as a surprise element for crew and passengers,” said Hermansyah Y. Nasroen, Corporate Secretary of KPI.

The 161 passengers and seven crew members on that flight had the chance to enjoy local flavors from small and medium enterprises (MSMEs) nurtured by the Plaju Refinery.

The variety of SME products that took to the skies, Hermansyah explained, included Bu Mar’s Tempe Chips, Bu Jamiah’s Herbal Tea, Ecoprint Scrunchies, Nastar by Orchid, and Muara Cawang Coffee—all products from MSMEs developed through the Plaju Berdaya Social and Environmental Responsibility (TJSL) program.

Hermansyah also explained that this collaboration is part of the ongoing spirit of making KPI’s fostered partner products increasingly recognized.

“KPI’s partnered MSMEs are diverse. Our hope is for all Pertamina’s foster partners to go national, even international,” Hermansyah added.

He further stated that through this collaboration, KPI wanted to show that empowering MSMEs can be done innovatively. “When local products are presented and celebrated 30,000 feet above the ground, we believe potential can break boundaries and gain broader support,” said Hermansyah.

Garuda Indonesia's involvement as a strategic partner added strength to the impact of this initiative. Through this synergy, flying with Garuda became more than just a trip—it also became a moment to discover and appreciate the creations of MSMEs.

The products brought aboard by KPI are indeed unique.

Bu Mar’s Tempe Chips are made from tempeh produced along Jalan Asia, located in the urban neighborhood of Plaju Ulu, Plaju District. The area maintains its heritage as the oldest tempeh-producing community in Palembang. Since 1952, tempeh in Palembang has been produced in “Tempe Village,” now supported by the TJSL Innovative Food Village program from Pertamina’s Plaju Refinery.

Not far from Tempe Village in Plaju Ulu is the Orchid home bakery, run by a young man crafting a variety of cookies enjoyed during festive occasions like Eid. One of their top products is the popular nastar (pineapple tart).

Bu Jamiah’s Herbal Tea once made it as a souvenir for delegates at the 2022 G20 Summit. Bu Jamiah, the producer, transformed her home garden into an herbal farm, growing ingredients like mint leaves, rosella flowers, sambiloto (bitter leaf), and bidara leaves for her tea products.

Ecoprint Scrunchies, created by Rosella Ecoprint SMEs, represent sustainable fashion from the Plaju District. These hair accessories used natural dyes from leaves growing in residents’ yards.

There is also Muara Cawang Coffee, processed from coffee plants grown in the highlands of South Sumatra, specifically in Singapure Village, Lahat Regency. This Arabica coffee is roasted by the village-owned enterprise (BUMDes) using a 2.2 kWp solar power plant as a renewable energy source.

Hermansyah added that KPI’s commitment to empowering MSMEs is accompanied by an initiative to strengthen local flavors that can compete more broadly. “We grow together with the community, and we continue to hope to spread a spirit of sustainability to MSME players as a pillar of the people's economy,” Hermansyah concluded.

In a separate statement, Fadjar Djoko Santoso, Vice President of Corporate Communication of 黑料不打烊 Pertamina (Persero), said that this collaboration demonstrates a commitment to support MSME development by helping market their products to a wider audience.

“Pertamina has developed training programs to enable MSMEs to create high-quality, competitive products at the national level with export potential. Through synergy among state-owned enterprises, Pertamina’s SME products can reach wider markets and are expected to increase productivity and economic impact,” said Fadjar.